College 2018
Client
UCC
Type of design
Creative re-launch
Brief
- To creatively re-launch UCC with the aim of improving engagement with current and new customers.
About
"We eat, sleep, love and drink coffee. We understand every small but important detail that goes in to brewing a great coffee and delivering an extraordinary coffee experience. We’ve used this knowledge to create a market-leading total coffee solution, to help our customers be outstanding in a fiercely competitive market."
Breakdown
Users
- Male & Female
- Aged 21 and up
- Mixed income levels
User Insights
- Since coffee is seen as a necessity by the vast majority, our branding tactics had to be focused on setting the brand apart from the rest.
Action
- We wanted to create a new identity for the brand that appeals to a wide variety of the population.
- The material has to be simple and easy to understand.
- We need to include the awards and certificates that UCC has to show that they are a step above the rest.
Culture
- Friendly
- Giving back to communities
- Fair
- Natural
Customer
- All Ages
- Majority aged 20-50
- Busy
- Working
Tone of Voice
- Warm
- Friendly
- Professional
- Caring
- Fair
Feel
- Relaxing
- Exciting
- Energizing
- Fresh
- Clean
Impact
- Happy
- Energized
- Fresh
- Ready
- Empowered
X-Factor
- "Committed to ethical practices and keeping our planet green."
Key Words
- Professional
- Fair
- Exciting
Mockups