Riverdale Park
Client
Riverdale Park
Type of design
Logo & Branding
Brief
- To redesign the logo for Riverdale Park without losing brand recognition whilst aiming to improve engagement with new customers.
- To design the business cards for Riverdale Park keeping in mind the age of the customers.
About
Bringing the best of retirement, Riverdale Park offers great facilities for over 50’s. Here with our welcoming community, you can easily begin your retirement.
Breakdown
Users
- Over 50
- Ready to retire
- Looking to Relax
- Peace of Mind
- Working Class
User Insights
- 100% over 50
- Retired or looking to retire
- Looking for a relaxing lifestyle
- Safety & Security
Action
- Look & Feel Safe
- Clean & Relaxing
- Age Friendly Design
- Easy going
- Simple
Culture
- Friendly
- Giving
- Happy
- Relaxing
Customer
- Over 50
- Retired
- Married
- Looking for simplicity
Tone of Voice
- Warm
- Professional
- Friendly
- Welcoming
- Relaxing
Feel
- Safe
- Secure
- Relaxing
- Welcoming
- Friendly
Impact
- Happy
- Relaxed
- Secure
- Peacefull
X-Factor
- The Parks homes boast beautiful and individual designs only complimented by the beautifully landscaped gardens and Stone Paths. The park is situated on the edge of the peak district where there is plenty of beautiful countryside to explore.
Key Words
- Relaxed
- Safe
- Friendly
- Community
Mockups