The Vapourist
Client
The Vapourist
Type of design
Branding & Advertising
Brief
- To redesign The Vapourist logo and loyalty cards.
- Produce supporting icons for their online store.
- Design a series of three display stands for "OASIS E-LIQUID". Their branding resources will be provided and you are to use "The Vapourist's Blue" on the signage on the top of the stands.
- Design a series of E-mail templates for MailChimp.
About
"The Vapourist is a family-run chain of E-Cigarette retailers with stores in Derbyshire & South Yorkshire. We are the leading stockists for all your e-cig needs for all users, from starters to advanced and Mod users." They pride themselves in matching their customers with the right flavour and nicotine strength to suit their needs and combining professional service with expert knowledge.
Breakdown
Users
- Smokers & Ex-Smokers
- 18 and older
- Working Poor to Middle Class
- Addictive Personalities
- Mostly with Children
User Insights
- Mostly seeking a healthier lifestyle
- Looking for cheap goods
- 70% Looking to quit smoking
- 30% "hobbyists"
Action
- Feel & Look Safe
- Clean & Relaxing
- Professional
- Easy & Simple
- Attentive
Culture
- Friendly
- Happy
- Professional
- Healthy
- Experts
Customer
- Seeking Advice
- In Transition
- Both Young & Old
- Unsure
Tone of Voice
- Professional
- Knowledgable
- Friendly
- Here To Help
- Empathetic
Feel
- Safe
- In Good Hands
- Welcome
- Reassured
- Relaxed
Impact
- Professional Image
- Knowledgable
- Welcoming
- Healthy
- A Good Fit
X-Factor
- They pride themselves in matching their customers with the right flavour and nicotine strength to suit their needs and combining professional service with expert knowledge.
Key Words
- Friendly
- Professional
- Here to Help
Mockups