Ski Stop UK
Ski Stop UK
Logo & Branding Case Study
Brief:
About:
Ski Stop UK is a new startup that provides a wide range of designer ski clothing and equipment at low prices.
Break Down:
1. Users:
Users:
- Male & Female
- 21 & Over
- Money Concious
- Seeking Enjoyment
- Middle - Upper Class
User Insights:
- Holiday-goers
- Looking for value goods
- Active Lifestyle
- Exciting
Action:
- Look & Feel Exciting
- Premium but affordable
- Movement & Energy
- Easy going
- Simple
2. The Brand:
Culture:
- Friendly
- Easy Going
- Exciting
- Professional
Customer:
- Over 21
- Working
- Young or Families
- Seeking Excitment
Tone of Voice:
- Easy Going
- Professional
- Friendly
- Welcoming
- Exciting
Feel:
- Exciting
- Premium
- Laid Back
- Professional
- Friendly
Impact:
- Exciting
- Happy
- Professional
- Premium
X-Factor:
"Professionally Run", "Exciting" and "Low cost but Premium".
Key Words From The Client:
- Exciting
- Professional
- Energy
- Easy Going