Bramley Park Website

Bramley Park

Website Design Case Study

Brief:

To design the website for Bramley Park with the aim of improving engagement with customers and providing a platform to show the parks available properties.

About:

Bringing the best of retirement, Bramley Park offers great facilities for over 50’s. Here with our welcoming community, you can easily begin your retirement.

Break Down:

1. Users:

Users:

Over 50
Ready to retire
Looking to Relax
Peace of Mind
Working Class

User Insights:

100% over 50
Retired or looking to retire
Looking for a relaxing lifestyle
Safety & Security

Action:

Look & Feel Safe
Clean & Relaxing
Age Friendly Design
Easy going
Simple & Intuitive

2. The Brand:

Culture:

Friendly
Giving
Happy
Relaxing

Customer:

Over 50
Retired
Married
Looking for simplicity

Tone of Voice:

Warm
Professional
Friendly
Welcoming
Relaxing

Feel:

Safe
Secure
Relaxing
Welcoming
Friendly

Impact:

Happy
Relaxed
Secure
Peacefull

X-Factor:

The Parks homes boast beautiful and individual designs only complimented by the beautifully landscaped gardens and Stone Paths. The park is situated on the edge of the peak district where there is plenty of beautiful countryside to explore.