Clothing Runner
Clothing Runner
Logo & Branding Case Study
Brief:
About:
The Company is a new startup that provides designer ski clothing at affordable prices.
Break Down:
1. Users:
Users:
- All ages
- Busy Schedule
- Money Conscious
- Online Shoppers
- Working Class
User Insights:
- Online shoppers
- Looking for a "bargin"
- Working full time
- Expensive taste
Action:
- Look & Feel Reliable
- Clean & Professional
- Suitable for all ages
- Quality
- Simple
2. The Brand:
Culture:
- Friendly
- Reliable
- Professional
- High Quality
Customer:
- All ages
- Busy Schedule
- Money Conscious
- Online Shoppers
- Working Class
Tone of Voice:
- Friendly
- Professional
- Dependable
- Helpful
- Trustworthy
Feel:
- Assured
- Impressed
- Professional
- Secure
- Relaxed
Impact:
- Professional
- Reassuring
- Dependable
- Trustworthy
X-Factor:
Bringing professional service and high-quality goods at affordable prices!
Key Words From The Client:
- Trustworthy
- Professional
- Friendly
- Reliable